Objective: Research a social cause, identify a problem within it, and propose a solution through design. Choose 3 final deliverables that will expand your portfolio and are applicable to your topic.
About: CREW is an advocacy group whose mission is to empower the working class through education and community building. I came up with the idea in response to the wealth gap problem in America. This issue is important to me because it is directly related to the immense, senseless struggle of the working class and homeless population. With regards to the design, I wanted the brand to appear well organized and modern to establish its credibility as a non-profit that focuses on impacting our society on a local, state, and national scale.
Brand Guideline
Social Media Campaign
Merchandise
